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Danny McCambridge

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Builder of brands. Creator of content. Producer of smiles.

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Danny McCambridge

  • Home
  • RECENT WORK
  • MUSIC
  • ABOUT
Fall & Winter Menu Items

Citizen Bar

 

My employment at Citizen Bar in River North began in December 2008. I was hired as an Assistant Manager with a promise of partnership if I produced positive results. In 2011, that partnership was delivered and I became Managing Partner. 

At Citizen we achieved a notorious reputation as an outdoor entertainment destination through earned marketing efforts.  Our ability to serve and connect with the community established an appreciation for the Citizen Bar brand in the River North community for a decade.

In addition to the above methods, much of our success can be attributed to the content direction on our social media channels, website, blog & email marketing efforts.  The ops were launched during the birth of Social Media for businesses in 2008 giving me a unique ground level perspective.

During my time at Citizen, I oversaw:  Company cash flow, Account Management, P&L, Food/Liquor cost, Marketing direction, Media production, FOH Management (GM, AGM, HR Manager, Kitchen and Events), Building Maintenance, City/State Licensing, Insurance & Legal responsibilities.

 

Citizen Bar

 

My employment at Citizen Bar in River North began in December 2008. I was hired as an Assistant Manager with a promise of partnership if I produced positive results. In 2011, that partnership was delivered and I became Managing Partner. 

At Citizen we achieved a notorious reputation as an outdoor entertainment destination through earned marketing efforts.  Our ability to serve and connect with the community established an appreciation for the Citizen Bar brand in the River North community for a decade.

In addition to the above methods, much of our success can be attributed to the content direction on our social media channels, website, blog & email marketing efforts.  The ops were launched during the birth of Social Media for businesses in 2008 giving me a unique ground level perspective.

During my time at Citizen, I oversaw:  Company cash flow, Account Management, P&L, Food/Liquor cost, Marketing direction, Media production, FOH Management (GM, AGM, HR Manager, Kitchen and Events), Building Maintenance, City/State Licensing, Insurance & Legal responsibilities.

 

Fall & Winter Menu Items

Fall & Winter Menu Items

2015 & 2016

The best picture ever taken of Citizen

The best picture ever taken of Citizen

Fall 2013

Citizen Blog Homepage Photo

Citizen Blog Homepage Photo

Another angle of the Citizen blog's home page photo

Shots

Shots

Textbook Citizen:  2012

Tilapia Tacos

Tilapia Tacos

Dinner Menu:  2015

21st Amendment, Hell or High Watermelon

21st Amendment, Hell or High Watermelon

Summer Beer:  2015

Rooftop

Rooftop

Summer 2014

One lucky chip

One lucky chip

Spring 2016.  A photo from Instagram.  A conscious effort was made in the fall of 2015 to target Foodies with our Instagram account.  We stopped posting flyers and focused only on food & drink items.  More attention was given to individual image quality rather than volume or relevant timing of content like Twitter & Facebook.  

Blueberry Yum Yum

Blueberry Yum Yum

Summer Cocktail:  2015

Rooftop

Rooftop

2012

New Brunch Item

New Brunch Item

Spring 2016.  A photo from Instagram.

Corn Chowder

Corn Chowder

Annual Winter Menu Item.  This was on the original menu and is a neighborhood staple as the longest standing regulars word of mouth contribute to it's validity

Shark Lemonade

Shark Lemonade

Summer Cocktail:  2015.  As part of the Beam Portfolio, we needed to get an Effen vodka lemonade drink on the menu.  Rather than just create a cherry lemonade, Citizen created a "Shark Lemonade."  This turned out to be the top selling drink on the menu.

Bros

Bros

Steak Tacos

Steak Tacos

Summer Food:  2015.  To capitalize on the trends, profitability and speed of tacos, Citizen focused it's summer dinner menu around them.  The steak taco was the top selling taco.  House made Green/Red Salsa

Cheers

Cheers

Spring 2016.  A photo from Instagram

Summer menu items

Summer menu items

Every summer.

The Big Duke Salad

The Big Duke Salad

Citizen's top selling salad since 2010

Rooftop

Rooftop

Summer:  2014.  Maybe a spaceship too.

Elote Tacos

Elote Tacos

Dinner Menu:  2015

Turkey Club

Turkey Club

Lunch & Dinner menu item:  2012-2014

French Toast Sticks

French Toast Sticks

For the kids & young at heart

For the adults

For the adults

#kitchenpics

#kitchenpics

Fried Chicken Sandwich...and beverages.

Fried Chicken Sandwich...and beverages.

Fall menu 2015

Smoked Wings

Smoked Wings

Never frozen, cajun dry run, smoked, flash fried.  Sauce served on the side so you may dip as you please.

Hand cut Chicken Strips

Hand cut Chicken Strips

Spring 2016:  The Instagram world really liked this image.  

Hopothesis IPA

Hopothesis IPA

This image was created for a blog post and to promote trivia.  Spring 2016

Mac & Cheese Bites

Mac & Cheese Bites

The Mac & Cheese bite is an original menu item. dating back to 2006.  The Ballast Point Sculpin was a new fave in 2015.

Social Media-ing

Social Media-ing

Fall 2014

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